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Using External Coding to Improve Search Engine Placement< Previous | Back to List | Next >
by George Peirson at July 30, 2005
If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking.
As you can imagine search engine spiders have a lot of pages to get through on the web when they are indexing sites. To improve their speed and efficiency search engines program their spiders to give up easily if they have problems with a page or if they have to wade through too much code to find the relevant content.
This is one of the reasons why it is so important to put your keywords as close to the top of the page as possible. This way the search bot will see the keywords before giving up and moving on to the next page.
Similarly with CSS you set up your styles ahead of time in a Styles section of the page head, then you simply refer to the styles as needed in your html coding. One benefit of this is that it cuts down dramatically on the amount of formatting code needed when compared to using Font tags.
Placing CSS styles in an external file is handled in exactly the same manner. Move the styles into the external file, and then refer to that external file with your style tag in the head section of the web page like this:
link href="mysite.css" rel="stylesheet" type="text/css"
An added benefit of moving the code into external files is that you can then change the styles of your whole site simply by changing the code in the one external file.
Once you have moved the code into external files you will have greatly simplified the code on each page. This will take you a long way towards making your pages lean and mean, and very search engine friendly.
You can find sample external files for this article on my web site at: www.howtogurus.com/free-articles.html
George Peirson is a Computer Consultant and Internet Trainer. He is the author of over 30 multimedia based tutorial training titles. To see his training sets visit How To Gurus Article copyright 2005 George Peirson
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